Best AI Writing Tools for Content Writers:You Must Try

You’ve probably heard how AI is changing the way we write content, and it’s not just hype. So, you’re now thinking your job in the writing industry is in danger. Wanna hear the truth?

After spending 4 years in this industry, I am gonna say, “No”. But, don’t be silly thinking you can relax now, sipping 3rd drink this afternoon! Because even the writing industry is still blooming, you need to keep pace. The whole SEO, LLM, and CTRs (we will talk about these in detail later) are a complete black box.

SEO experts are sometimes scratching their heads, seeing why the targeted blog is ranking in LLM and not in the search engine. So, my folks, it’s your time to add a few tools to your inventory to match the pace of the industry.

92% of content creators in India are already using AI tools to speed up their workflow and enhance content quality. With so many options available, knowing which tool fits your writing style, SEO needs, and budget can be overwhelming.

This is why, in this blog, we’ll discuss all the doubts about the top AI writing tools for content writers, compare their unique features, and help you decide which one’s the best fit for your content goals.

TL;DR

• Did you know 92% of content creators in India already use AI tools? Find out how you can join the trend and work smarter, not harder!
• Jasper AI powers full-featured writing, but is it really worth the price?
• Most AI tools sound alike… but why does your content still need a personal touch? Discover how small edits make your writing stand out.
• SEO, tone, and plagiarism checks aren’t gimmicks; they’re what separate good content from great content. Learn how to use them effectively.
• AI can write faster, but can it write better? See how balancing AI’s speed with your creativity helps you win at content writing.

Are AI Tools Even Legal to Use While Content Writing?

Ok! First things first. You have scrolled LinkedIn, you have seen hiring posts about “no plagiarism,” and still, you are here. Did I just catch your thought?

Don’t worry, I have been there. What makes me the “EXPERT” to answer this question? Well, I work in a leading (do I say, viral?) startup. And the shocking news is, our writing team with 56 members is proudly using AI tools! Not only that, over 100 of our clients are getting leads organically.

Well, all thanks to the content strategists, but being a writer there, we all make sure the plagiarism score does not go above 4% and the AI score does not cross 20% similar pattern. Okay, I know this is still high! And, we still customise it for a few clients who want it under 10% or 5%.

So, answering your question here, no, it’s not ILLEGAL. If anything, I proudly write 3k-4k words. How does it help me and our clients? We rank better, I write faster.

Does that mean I forgot how to write on my own? Not at all! In fact, this draft is fresh from the oven. Or shall I say, fresh from my mind and keyboard?

Now, the choice is yours and your employer’s. But if you decide to use AI tools for your content writing, I, Manjula Basak, can guide you a bit. (Won’t bore you with “Me The Expert Speech”, promise, One writer to another). So, 1st let’s discuss a few important things we need to take care of.

Intellectual Property: Who Owns AI-Generated Text?

Legally, the ownership of AI-generated content is a grey area. Most AI tools don’t claim ownership over the text you create, but the responsibility of how you use it falls on you. If you publish AI-written content as your own without edits or checks, it could raise copyright concerns, especially if the output mirrors existing content.

Plagiarism Concerns and Your Responsibility

AI tools are trained on vast amounts of information, meaning they sometimes unintentionally reproduce phrases or ideas from other sources. It’s essential to run plagiarism checks before publishing. Even if the tool doesn’t plagiarise on purpose, it’s your job to ensure that your final content is original and credible.

Best Practices to Stay on the Safe Side

• Disclose AI usage where relevant, especially in client projects. Transparency builds trust.
• Check for originality using tools like Grammarly, Copyscape, or ZeroGPT.
• Add your unique insights — AI can help, but human creativity is what makes content stand out.
• Cite sources properly if the AI output refers to facts, studies, or statistics.

Be mindful while using AI responsibly; you can enjoy all its benefits while staying on the right side of legal and ethical content creation.

So, which tools can you use? Most importantly, which has better features? Let’s understand that.

Also Read: How Rural Schools in India Can Use ChatGPT

9 AI Writing Tools for Content Writers

Now that we’ve settled the legality, let’s get to the good part: discovering the best AI writing tools of 2025. We’ve compared the top contenders on features, pricing, and ideal use cases to help you find your perfect content creation partner.

1. ChatGPT (OpenAI)

This is the most popular one, I would say. With the right prompt, you can write an amazing blog. What are those prompts? We’ll discuss that in the later sections.

Unique Features

• Generates conversational, human-like responses.
• Supports follow-up questions for interactive content creation.
• Can create outlines, summaries, and full articles on demand.
• Offers tone adjustments depending on your prompts.
• Integration through API, plugins, and browser extensions.

Pricing

• Free tier with basic functionality.
• Plan starts from ₹1765.47/month for faster responses and advanced models.
• API usage is billed separately based on volume.

Pros & Cons

Pros	Cons
Extremely versatile for all types of content.	Can produce generic or repetitive content without precise prompts.
Interactive with follow-up options.	Free version has limited access to advanced models.
Great for drafting, brainstorming, and rewriting.	The free version has limited access to advanced models.

2. DeepSeek

To be honest, this is a better version compared to the free version of ChatGPT-4. I use it personally for writing transition sentences between sections of blogs.

Unique Features

• AI-driven summarisation for research-heavy content.
• Supports regional language inputs for localised writing.
• Fast generation of fact-based content using structured prompts.
• Focuses on knowledge-based outputs and academic content.
• Lightweight interface ideal for low-resource environments.

Pricing

• Free version with basic access. The Pro plan is based on tokens.
• According to DeepSeek’s website, “a Chinese word, an English word, a number, or a symbol is counted as a token.” The conversion ratio of tokens and the number of characters is like this:
  1 English character = 0.3 token and 1 Chinese character = 0.6 token.

Pros & Cons

Pros	Cons
Excellent for research and summarisation.	Not ideal for creative or marketing writing.
Supports regional languages, useful for local content.	Interface lacks advanced editing tools.
Lightweight and fast.	Limited templates compared to competitors.

3. Perplexity

This tool is better for finding sources. I also used it to find relatable sources for 2025 or credible sources.

Unique Features

• Generates text with real-time source attribution.
• Focuses on fact-checking and reference-based content.
• Allows users to ask follow-up questions for deeper insights.
• Useful for academic, technical, and data-driven writing.
• Clean, distraction-free interface.

Pricing

• Free version available.
• Premium features with advanced analytics start at $20/month (personal plan).₹1,765.47/month.

Pros & Cons

Pros	Cons
Ideal for factual, research-heavy content.	Limited creative writing capabilities.
Provides sources alongside generated content.	Not suitable for storytelling or casual writing.
Encourages responsible and evidence-backed writing.	Advanced analytics locked behind premium plans.

4. Grammarly

Ok, this is something we know to use for grammar checking. I also have its premium feature, so the extension version helps me detect plagiarism and AI text patterns. Oh! It will also tell you the overall score. This shows you how “good” your article sounds! Here’s a screenshot of the score if you upload your document to the Grammarly site.

You can also find the readability score, which you can compare to the Flesch reading ease score in WordPress CMS. Again, a warning, these two will not perfectly match. However, yes, take it as a sign about how your write-up sounds to your reader or audience.

And, no, no matter how many recruiters claim your document’s readability score should be above 70, it might not! It especially occurs when you write about coding and AI, technology, and SaaS topics!

Unique Features

• Real-time grammar, spelling, and punctuation correction.
• Style and tone suggestions tailored to your audience.
• Readability checks with clarity and conciseness tips.
• Seamless integration with Google Docs, MS Office, and browsers.
• Vocabulary enhancement and sentence structure improvement.

Pricing

• Free version available with basic grammar checks.
• Premium plan: ₹983.25/member/month (approx.), with advanced suggestions and style reports.

Pros & Cons

Pros	Cons
Excellent for proofreading and grammar corrections.	Limited creative writing features.
Helps maintain a professional tone.	Free version lacks in-depth suggestions.
Integrates with multiple platforms.	No content generation capability.

5. Copy.ai

Ok, this tool is about helping you write better from scratch! I’ve used its premium version, and it’s super handy when you’re stuck or need quick content ideas. It’s perfect for brainstorming without starting from a blank page.

While it doesn’t check for plagiarism or AI patterns, it helps you build outlines and draft text faster, so you can focus on adding your personal touch!

Unique Features

• Over 90 content templates for blogs, emails, ads, and social media.
• Co-writing mode where AI suggests the next sentence interactively.
• Supports 25+ languages for global reach.
• Custom brand voice integration using sample text.
• Quickly generates outlines and marketing copy.

Pricing

• Free plan available with limited credits.
• A starter plan starts at $29/month (billed annually). (₹2,559.93/month)

Pros & Cons

Pros	Cons
Great for marketing copy and social media content.	Free version’s usage limits can be restrictive.
Supports multiple languages and templates.	Sometimes generates generic text that needs refining.
Easy to set brand voice for consistency.	Fewer SEO-specific tools compared to others.

6. Rytr

I’ve tried it a few times when working on blog posts, and it’s really helpful when I want to experiment with tone. You can choose from options like casual, enthusiastic, or persuasive, depending on what vibe you’re going for.

It’s brilliant for drafting ideas quickly and adding some personality to your writing!

Unique Features

• Tone selection like casual, enthusiastic, persuasive, etc.
• Generates multiple versions for A/B testing.
• Offers templates for blogs, stories, job descriptions, and more.
• Supports multilingual content creation.
• Magic command for specialised or unique content requests.

Pricing

• Free plan with limited characters per month.
• Unlimited plan starts at ₹662.05/month. You can generate unlimited AI content generation features, and you can match 1 tone. For multiple tone matches, you can use a universal plan with different pricing.

Pros & Cons

Pros	Cons
Perfect for experimenting with tones and styles.	Output may need human editing for accuracy.
Good variety of templates for different niches.	Character limits on lower plans.
Easy-to-use interface for beginners.	SEO optimisation is not built-in.

7. Gemini (Google)

It’s designed to sound more natural and human-like, which makes it great when you want your content to feel conversational rather than robotic.

From what I’ve read and explored, it offers different writing styles, whether you want something short and snappy or detailed and informative.

It also helps format content into bullet points for easier reading, which is perfect if you’re writing guides or how-tos. While I haven’t used it extensively myself, it seems like a strong option for creating structured and polished content backed by data insights.

Unique Features

• Context-aware, human-like text generation.
• Options for concise, snappy, or detailed content creation.
• Bullet-point formatting for quick readability.
• Data-driven insights to refine content strategy.
• Supports A/B testing for performance improvement.

Pricing

• Free tier with basic functionality.
• Premium access through Google Cloud services, starting at $24 USD/month (₹2,118.56/month) depending on usage.

Pros & Cons

Pros	Cons
Produces highly natural and coherent text.	Some features require cloud subscription.
Excellent for structured content with bullet points.	Limited templates for marketing or creative writing.
Provides data-backed content suggestions.	Learning curve for advanced features.

8. Jasper.ai

So, Jasper.ai is one of those tools that’s often recommended when you’re serious about content creation. From what I’ve seen and read, it’s especially popular with marketing teams and agencies because it offers more advanced options than regular AI tools.

People say it’s great for creating everything from blog posts to ad copies, and you can even train it to match your brand’s tone. While I haven’t personally used it much, it’s clear that Jasper.ai is built for professionals who want a reliable writing assistant that can handle both creative and strategic content tasks.

Unique Features

• Access to multiple LLMs, including marketing-focused models.
• Custom brand voice creation using sample content.
• In-built plagiarism checker (available in paid plans).
• Workflow support with collaboration tools for teams.
• Extensive tutorials and resources for beginners.

Pricing

• You can start a free trial.
• The pro plan starts from $69/month/seat (₹6,090.87/month/seat).

Pros & Cons

Pros	Cons
Ideal for professional content writing teams.	Premium pricing may not suit hobbyists.
Great tutorials and customer support.	AI-generated content needs supervision for accuracy.
Helps maintain brand consistency.	Some advanced tools require learning to use properly.

9. Writesonic

Writesonic is one of those tools many writers recommend when they want something simple and quick. I haven’t personally tried it, but from what I’ve gathered from my peers(call the experts of the field), it’s designed to help create content without making things too complicated.

If you’re new to AI tools or just want something easy to use, it seems like it could be a helpful option to explore.

Unique Features

• Automatic generation of call-to-actions within blog content.
• Title suggestions and content outline options.
• SEO document checks and rephrasing tools.
• User-friendly interface with template-driven workflows.
• It also helps AI Search Tracking (GEO).

Pricing

• Basic plan: $49/month (₹4,325.40/month). Every plan starts with a free trial.
• Standard plans start at $99/month (₹8,739.08/month), depending on credits.

Pros & Cons

Pros	Cons
Great for beginners and small teams.	Some features limited to paid plans.
Offers CTA suggestions to boost conversions.	AI outputs may need fact-checking.
Affordable and easy to start with.	Templates may not suit niche topics.

Read Also: How to Build a Writing Portfolio When You Have No Published Work

You’ve now seen how diverse AI writing tools can be, from grammar helpers to fact-checking assistants. Each serves a unique purpose depending on what you’re writing and how you want to present it.

But even the best AI tool won’t give you perfect content unless you know how to ask the right questions or give it clear prompts. That’s where crafting effective prompts comes in. As we have mentioned in the ChatGPT section, we’ll discuss that as well.

7 Prompts to Use for Blog Writing with GPTs

Getting the best output from GPT-powered tools like ChatGPT or DeepSeek is all about asking the right way. A vague prompt can lead to generic results, while a detailed, well-structured prompt helps you get useful, relevant, and creative content.

Here are some prompt ideas I use while writing blog content:

1. Drafting a Blog Introduction

Prompt:
Write an engaging introduction for a blog on [topic], addressing beginner-level readers in India. Keep the tone conversational, informative, and about 120-150 words. Add ICP’s pain points in a curious tone. Don’t mention any generic pain points; add a specific query that my audiences are facing.

➡ This helps the AI set the right tone and audience focus.

2. Generating Blog Outlines

Prompt:
“ I am sharing (top-ranking) blogs one by one, you’ll generate outlines from that. Once you do that, create a master outline based on my shared blogs. Keep a note about my ICP. Remember that the outline’s H2/H3 headings and detailing shouldn’t be generic.

It must have all the details from the blogs I shared.”

Tip: Ask it to cross-check the master outline with your shared blogs’ outlines. This gives you a ready section that improves SEO and reader engagement.

4. Enhancing Readability for the Introduction and Transition Section

Prompt:
“Share the transition section between two H2 sections by implementing the importance of the next section.”

“For the introduction for H2/H3 sections, do not share a mere overview; instead, share the importance, why the section should cover different points from the other ranking blogs.”

Then, rewrite these sections with DeepSeek. In my personal opinion, it shares the best, alternative, and obviously better section than ChatGPT.

5. SEO Optimisation

Prompt:
“Suggest title tags and meta descriptions for a blog on [topic] using the [keyword]. Ensure it sounds natural and click-worthy.”

6. Generating CTAs

Prompt:
“Write a friendly call-to-action encouraging readers to share their thoughts or try a tool, without sounding too promotional.”

Remember, the better the prompt, the sharper and more helpful the output, so invest time in asking the right questions.

7. Writing FAQs

Ok, before using prompts, I search in the search engine “Reddit and Quora for related questions about [keyword].” Then, I copy all the topics or Reddit discussions, and then I use a prompt.

Prompt:
” Write 4-5 FAQs related to these topics in a crisp (or detailed) manner, keeping my ICP in note.”

That’s it! You’re ready and good to start your new(maybe a different) writing journey.

Read Also: Best Free Platforms to Publish Your First Blog Post

Wrapping Up

AI writing tools are fantastic companions for content creators like you. They help you write faster, overcome blocks, and even add structure and polish to your work.

At the end of the day, it’s your personal touch that makes content stand out. AI can generate ideas, outlines, or even entire drafts, but it’s you who shapes the final piece, adds your voice, and ensures accuracy. Most tools today offer similar outputs, so what sets your content apart is how you customise, edit, and add value to it.

Remember, AI is here to support you, not replace you. Blend its power with your knowledge, and you’ll not only create better content but also save time and reduce stress in your writing process.

Have better tools in mind? Share your expert opinion in the comment section.

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